BELTON'S 4TH OF JULY CELEBRATION

With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the 100-year tradition of the Belton 4th of July Celebration will include a 1 1/2 mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.


Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill Liberty Park located within a short walking distance on the Belton Hike and Bike Trail.


The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.

Music is an important part of our celebration with the Backyard Party at Schoepf’s Concert and Fireworks show an annual favorite. Kicking off our weeklong celebration is the Downtown Street Party and Concert on June 29th! Both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.


The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.


Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!