4th of July Advertising & Sponsorship Opportunities
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With an estimated 35,000+ people lining the streets, and a live televised broadcast reaching around the world, the 100+ year tradition of the Belton 4th of July Celebration will include a one mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue to the Belton Police Memorial.
Following the parade, much of the crowd moves to the adjacent Yettie Polk Park for the Festival on Nolan Creek with food and craft vendors, games, petting zoo, celebrity meet and greet, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill a nearby park located within a short walking distance on the Belton Hike and Bike Trail. The three-night PRCA Rodeo is held July 1-3 at the Bell County Expo, an indoor, air conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must see event. 
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Live music concerts are important part of our weeklong celebration! A Downtown Street Party serves a festive kickoff for the week, scheduled for Saturday evening, June 25. Capping off our week is the Backyard Party at Schoepf's Concert and Fireworks, scheduled for Sunday evening, July 4th. Enhancing the crowd size, both concerts are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.
The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.
The 2022 Advertising Plan includes regional radio spots on English and Spanish language television and radio stations, Lamar Outdoor Digital Billboards, print and online ads including Texas Monthly and Texas Highways, program inserts, and extensive social media promotion. Press releases and public relations efforts will generate pre-event coverage throughout the region. Posters, promotional flyers, banners, on-site signage, web presence, and social media create a visual impact and engage with a wide audience.
Join us in celebrating patriotism, traditional family values, and small town America at the Belton 4th of July Celebration!
The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.
The 2022 Advertising Plan includes regional radio spots on English and Spanish language television and radio stations, Lamar Outdoor Digital Billboards, print and online ads including Texas Monthly and Texas Highways, program inserts, and extensive social media promotion. Press releases and public relations efforts will generate pre-event coverage throughout the region. Posters, promotional flyers, banners, on-site signage, web presence, and social media create a visual impact and engage with a wide audience.
Join us in celebrating patriotism, traditional family values, and small town America at the Belton 4th of July Celebration!
